Branding & Colour
Colour can say a lot about your business and it is important to recognize the impact it has on your brand; it’s essentially the first thing a consumer will notice about your branding.
Colour can basically be divided into two different categories; warm and cold. Warm colours like red are associated with energy and passion. Cold colours like blue are more associated with calmness and security.
Color increases brand recognition by up to 80%*. When choosing your brand colours it’s important to keep in mind that every colour evokes a different response from people.
A study of the world’s top 100 brands determined by brand value were analyzed and summarized with the following results.
Primary logo colours used
33% Blue – Comfort, faith, conservative, understanding, clarity, confident, calm, trust
29% Red – active, emotional, passionate, love, intensity, aggressiveness
28% Black/greyscale – bold, serious, luxurious
Secondary Colours used
Yellow – joy, alive, energetic, fresh
Green – calm, relaxed, trust, peaceful, hopeful
Purple – glamour, power, nostalgic, romantic, introspective
Orange – enthusiastic, creative, determined, adventurous, stimulates mental activity
Pink – love, sweet, warmth, sexuality, nurtured
Brown – reliability, support, dependability